Released on: January 28, 2008, 12:44 pm

Press Release Author: Janet Slack

Industry: Small Business

Press Release Summary: The new e-book, Mind Your Own Biz- Discover the Secrets of
Building a Successful Coaching Business, gives new life coaches the information they
need to succeed in the business world.

Press Release Body: Hendersonville, NC - Far too many life coaches are starting a
business with only basic training in the skills of coaching and little knowledge of
the business world. These aspiring coaches often are unable to find people
interested in their skills and are unable to stay in business. The e-book, Mind Your
Own Biz - Discover the Secrets of Building a Successful Coaching Business, helps
solve this problem with answers to building a coaching business from the ground up.


Today's release of this e-book may be just in time for many. Because coaching is a
relatively new industry, a significant proportion of life coaches have been in
business less than two years. The author, Janet Slack says, "One of the most
difficult things for a new coach is to learn to think like an entrepreneur. The
coach is usually focused on how to help his or her client and doesn't think
strategically about the business. This is the prime cause for business failure in
the coaching industry."

There are many indications that as many as 50% of trained coaches may have left the
field. The Mind Your Own Biz e-book addresses the problem of business failure by
helping the new coach to clarify their marketing message, to learn to think like an
entrepreneur, to create a business plan and to manage the systems of the business
including paperwork, finances, equipment and intellectual property.

Slack has worked with dozens of new coaches as they launch their coaching
businesses. She compares the process of starting a coaching business to that of
creative cooking. "There's a recipe to follow for guidelines, but the best results
come when the coach adds his or her own imagination and personality for a little
extra spice."

Slack runs a successful coaching business, Life Adventure Coaching. Her business
specializes in helping people learn to get the most from each day with a sense of
adventure and helps new coaches build business.

About Mind Your Own Biz:
Please see www.MindYourOwnBizBook.com for more information.

About Life Adventure Coaching:
Please see www.LifeAdventureCoaching.com for more information.


Web Site: http://www.mindyourownbizbook.com

Contact Details: Janet Slack
Hendersonville, NC
Ph. 1.828.691.4655
E. janet@janetslack.com
W. http://www.LifeAdventureCoaching.com